Why is BLU different?
Can BLU sponsor me?
What are energy drinks?
Under the Australian and New Zealand Food Standards Code, energy drinks are defined as Formulated Caffeinated Beverages – the information on the regulation around this and all other food categories is available online at the Food Standards website.
Energy drinks compositional makeup has regulation around the level and addition of all of the ingredients typically used. The main stimulate is of course the caffeine which is closely monitored to ensure levels are kept to legal levels.
How many a day can people drink?
All carbonated energy drinks under the V brand have 32mg caffeine per 100ml. So a 250ml can of BLU is similar to drinking a standard cup of coffee.
Size of BLU Recommended Daily Consumption
250ml Can 2
500ml Can 1
What is caffeine?
What is Vitamin B
What is Guarana and Ginseng?
What is Taurine?
Does BLU Energy contain Inositol and Glucuronolactone
Many studies done in the United States have found that there has been insufficient research on these ingredients to determine the consequences of their inclusion in energy drinks, however, upon further research done by our staff, we found that research has been done on these ingredients and the conclusions are alarming.
The effects of Inositol are the most unknown. Our researchers did find a study done in 1997 by the American Heart Association found at http://circ.ahajournals.org/content/93/1/23.full. This articles sites Inositol as a key cause to cardiac arrhythmias. Other scholars around the world, including Drs. Scott Willoughby and Kevin Alford of Australia have published articles like this one, http://www.abc.net.au/science/articles/2010/02/02/2808053.htm, that claim the combination of these harmful ingredients as the key causes to heart attacks when researching energy drinks. Furthermore, correspondence between our staff and Dr. Willoughby have revealed that Dr. Willoughby has begin extensive testing on the adverse side effects of Inositol. Also, we at BLU have contracted the services of Vascular Surgeon, Tif Siragusa, Chief of Vascular Surgery at Summit Medical Center and a fellow at Vanderbilt University in Nashville, TN. His mission for 2012 is to conclusively determine the vascular and cardiovascular effects of Inositol on the human body.
Glucuronolactone, on the other hand, has been studied at length. In the aforementioned article by Drs. Willoughby and Alford, Glucuronolactone was attributed to the following "Given the prolific use of these drinks within the young population, further research into the link between energy drinks and heart disease is urgently needed." Furthermore, Dr. Willoughby was quoted in http://www.reuters.com/article/2008/08/15/us-australia-redbull-idUSSYD5846120080815, stating that the combination of the ingredients in Red Bull showed "normal people develop symptoms normally associated with cardiovascular disease". This article goes on to state that Red Bull has been banned in Norway, Denmark, and Uruguay because of the negative effects of Red Bull on the body. Also, in an article by medical news today (http://www.medicalnewstoday.com/releases/5753.php), France has also banned Red Bull because of the negative effects.
Good news… BLU is allowed in all of these countries because of the absence of Glucuronolactone and Inositol.