Why is BLU different?

The key to BLU’s quality tasting product range is the tailor made design with drinks crafted purely in mind for the nightlife as the best cocktail mixer. BLU is the perfect party mixer. BLU also contains increased levels of vitamin B over our competitors. BLU is the perfect energy hit for that morning kick start, afternoon pick me up, pre workout buzz or as a party mixer for your night out

Can BLU sponsor me?

We always want to hear from people and opportunities that may exists. Please send your sponsorship proposals with your contact details to This email address is being protected from spambots. You need JavaScript enabled to view it.

What are energy drinks?

Under the Australian and New Zealand Food Standards Code, energy drinks are defined as Formulated Caffeinated Beverages – the information on the regulation around this and all other food categories is available online at the Food Standards website.

Energy drinks compositional makeup has regulation around the level and addition of all of the ingredients typically used. The main stimulate is of course the caffeine which is closely monitored to ensure levels are kept to legal levels.

How many a day can people drink?

All carbonated energy drinks under the V brand have 32mg caffeine per 100ml. So a 250ml can of BLU is similar to drinking a standard cup of coffee.

Size of BLU    Recommended Daily Consumption

250ml             Can 2

500ml             Can 1

What is caffeine?

Caffeine is a naturally occurring material, it is found in the leaves, seeds and/or fruit of more than 63 plant species growing around the world. Since ancient times, people have consumed caffeine in foods and beverages as a pick-me-up ingredient. Small amounts of caffeine have been used in various soft drinks for over a century. Many of our competitors contain an average of 160mgs of caffeine per can, which has been severely criticized by medical professionals in every form of media available.  Much criticism has come from the combination of caffeine with other ingredients commonly found in energy drinks and the negative effects that ensue. Therefore, BLU decided that only 80mg of caffeine should be used in our product, which is equivalent to one 8oz cup of coffee or a 20oz Coca Cola.

What is Vitamin B

A vitamin is an organic compound required by an organism as a vital nutrient in limited amounts. An organic chemical compound (or related set of compounds) is called a vitamin when it cannot besynthesized in sufficient quantities by an organism, and must be obtained from the diet. Thus, the term is conditional both on the circumstances and on the particular organism. For example, ascorbic acid (vitamin C) is a vitamin for humans, but not for most other animals, and biotin and vitamin D are required in the human diet only in certain circumstancesB-vitamins have been used for the better part of a century to increase energy and promote healthy living.  Studies ranging from the American Medical Journal to an article published in 2003 by PsychologyToday.com, which states that B-Vitamins are “the key to energy”.   We agreed and maintained the industry standard percent daily value of B-vitamins in our products.

What is Guarana and Ginseng?

Guarana is a shrub native to the Amazon. The small, red fruit from the shrub is reputed to increase mental alertness and fight fatigue. It has been used by Amazonian Indians for hundreds of years for these very reasons. Various parts of the plant are used but it is the seed, which is responsible for its popularity today. Ginseng and Guarana, ingredients commonly found in our competitors drinks are generally regarded as safe.  Ginseng, an all natural stimulant has been paired with herbal teas and used in dietary supplements for years.  Guarana, is an alternative source of caffeine derived from the Guarana Root.  It, too, has been used in dietary supplements for years.  However, when combined with traditional caffeine and other ingredients found in energy drinks, our researchers felt it would better to err on the side of caution and remove these ingredients from ours.  It was thought that the 80mgs of caffeine per serving would suffice and provide a purer energy without the crash associated with our competitors.  We were right!

What is Taurine?

Taurine is a commonly occurring amino acid in the body that promotes muscle maintenance and is known as an anti-diuretic.  Common thought for the inclusion of this product into energy drinks was to prevent the diuretic properties of the caffeine to dissuade consumers from purchasing the products.  No consequential negative conclusions were made in our studies of this ingredient, and it was subsequently concluded that its omission from the ingredients list could cause a negative response from consumers.  The Taurine used in BLU is a synthetic version not from animal origin.

Does BLU Energy contain Inositol and Glucuronolactone

Many studies done in the United States have found that there has been insufficient research on these ingredients to determine the consequences of their inclusion in energy drinks, however, upon further research done by our staff, we found that research has been done on these ingredients and the conclusions are alarming.

The effects of Inositol are the most unknown.  Our researchers did find a study done in 1997 by the American Heart Association found at http://circ.ahajournals.org/content/93/1/23.full.  This articles sites Inositol as a key cause to cardiac arrhythmias. Other scholars around the world, including Drs. Scott Willoughby and Kevin Alford of Australia have published articles like this one, http://www.abc.net.au/science/articles/2010/02/02/2808053.htm, that claim the combination of these harmful ingredients as the key causes to heart attacks when researching energy drinks.  Furthermore, correspondence between our staff and Dr. Willoughby have revealed that Dr. Willoughby has begin extensive testing on the adverse side effects of Inositol.  Also, we at BLU have contracted the services of Vascular Surgeon, Tif Siragusa, Chief of Vascular Surgery at Summit Medical Center and a fellow at Vanderbilt University in Nashville, TN.  His mission for 2012 is to conclusively determine the vascular and cardiovascular effects of Inositol on the human body.

Glucuronolactone, on the other hand, has been studied at length.  In the aforementioned article by Drs. Willoughby and Alford, Glucuronolactone was attributed to the following "Given the prolific use of these drinks within the young population, further research into the link between energy drinks and heart disease is urgently needed." Furthermore, Dr. Willoughby was quoted in http://www.reuters.com/article/2008/08/15/us-australia-redbull-idUSSYD5846120080815, stating that the combination of the ingredients in Red Bull showed "normal people develop symptoms normally associated with cardiovascular disease".  This article goes on to state that Red Bull has been banned in Norway, Denmark, and Uruguay because of the negative effects of Red Bull on the body.  Also, in an article by medical news today (http://www.medicalnewstoday.com/releases/5753.php), France has also banned Red Bull because of the negative effects. 

Good news… BLU is allowed in all of these countries because of the absence of Glucuronolactone and Inositol.

Who should not drink BLU Energy Drink?

BLU is not recommended its energy drink products for children, people that may be sensitive to caffeine and women that may be pregnant or lactating.

Does BLU contain animal products?

BLU Energy does not contain any animal products in any of the products we produce.

How do I work for BLU?

There are many different opportunities within BLU Australia Pty Ltd. Please email us on This email address is being protected from spambots. You need JavaScript enabled to view it. with your contact details and let us know what type of work you’re looking for. You can also become and BLU ambassador via our web site www.bluaustralia.com

I would like to sell BLU? Where do I start?

Great to hear! Please email This email address is being protected from spambots. You need JavaScript enabled to view it. and outline the products and where you would like to sell.