About Us

BLU is...

• a study partner for students
• a drinking partner for clubbers
• an energy boost for the weary
• a thirst quencher for the insatiable
• youthful and fearless but not super-human
• sexy but not slutty
• ambitious but not aggressive
• self-assured but not cocky
• balanced and well-adjusted not excessive and debaucherous.
BLU is Music to your mouth! THE BEST PARTY MIXER


The key to BLU’s premium tasting product range is the tailor made design. BLU’s drinks are crafted purely for the nightlife as the best cocktail mixer. BLU drinks deliver a premium and refreshing twist on the classic energy hit. Their flavours delight the taste buds, without the aftertaste or caffeine let down.


BLU is an emerging global brand which represents the music and nightlife unlike any other energy drink. A leader in revolutionary product design and uniquely connected to the party scene through music, dance and the youth culture lifestyle. BLU as an innovator celebrates all creative talent!

BLU Story

In 2007 a team of drink experts with a vast knowledge in the beverages industry decided to create, the next generation of energy drinks . Research and development began, and this question was asked to the consumers:
What do you like/dislike about energy drink?
• The likes were: name, brand and alcohol mix ability.
• The dislikes: caffeine crash, too carbonated, poor aftertaste, irritated stomach, jitters, excessive prices and poor customer service.
With this knowledge BLU Drinks were born! Branded taste, more energy, vitamins and mix ability, combined with easier consumption dynamics and a SAFER drink. This combined with the ongoing philosophy that marketing funds return to the customer made BLU an instant success !

BLU Australia

BLU arrived down under in 2010 and hit the ground running forming an unlikely but very effective distribution partnership with the Australian Milk Vendors Association which gave immediate access to the entire country.

Following the success of BLU International, now spanning 45+ countries, leading the music, nightlife and party culture through the sponsorship of BLU4DANCE festival and No.1 DJ’s Armin Van Buuren, Tiesto and David Guetta, BLU has taken on sponsorships of the Surry Hill Festival along with a host of other music festivals throughout the country , while BLU water division has sponsored ARIA Awards and the Stereosonic Music Festival. With music being the universal language, it is definitely one language that BLU is shouting from the rooftops.

BLU Australia is setting a bench mark of its own in innovation and creativity, launching the world’s first of its’ kind, cocktail flavoured Energy drinks Tequila and Mojito in March 2013. This is complimented by BLU’s tailored and exciting Marketing support.


BLU 's mission is simply to provide a premium quality energy drink product range which consistently delivers on taste, price and performance, and when combined with innovative marketing support and BLUs’ unique philosophy of marketing funds being returned to the customers, can compete against current market leaders in order to achieve favourable profit margins, market share and continued expansion opportunities.

BLU’s Marketing Philosophy

Through marketing and rebates spent toward this marketing, BLU creates tailored marketing packages and incentives for ALL OUR CUSTOMERS through account rebates, bar staff and management support, venue patrons incentives, BLU themed parties and giveaways, creating a win for everyone.